about us

Our Story

Seline Intimates represents the perfect fusion of traditional Egyptian craftsmanship and modern comfort innovation. Born from the rich heritage of Salamtex Lace, a company with over 85 years of textile expertise, Seline embodies our commitment to creating intimate apparel that celebrates every woman's natural beauty.

Just like a legendary icon, our best-selling wireless bra keeps redefining comfort and style. Designed to enhance curves, our products offer a seamless fit under any outfit, with perfect fit and optimal support for fuller cup sizes.

Our Mission

To redefine intimate comfort through sustainable Egyptian craftsmanship, celebrating every woman's natural beauty with breathable, inclusive designs that empower confidence from the inside out.

Our Heritage

Rooted in Egypt's rich textile tradition, Salamtex Lace has been a pioneer in the intimate apparel industry since 1936. Our deep understanding of fabric, lace, and construction techniques has been passed down through generations, allowing us to create products that stand the test of time while embracing modern comfort technology.

What Makes Seline Special

  • 🌸 Modern Design with Feminine Touch: Delicate lace front adds style without sacrificing function. Breathable, elegant, and made to keep you cool while looking great.
  • 💪 Full Coverage, Maximum Confidence: Our wireless design provides optimal support for fuller cup sizes, ensuring comfort without compromise.
  • ✨ Adjustable Fit, Personalized Comfort: With adjustable straps and soft, stretchable body, the Seline Bra adapts perfectly to your shape and size.
  • 🌬️ Breathability Where You Need It: Side mesh panels boost ventilation, keeping you fresh and comfortable from morning to night.

Inclusive Sizing

We believe every body deserves comfort and confidence. That's why Seline is available in sizes 34B to 48DD across multiple timeless colors. Our comprehensive size range ensures that every woman can find her perfect fit elevated.

Sustainably Made, Globally Certified

Because comfort shouldn't come at the planet's expense, the Seline Bra is responsibly made from start to finish. We're proud to hold the following certifications:

✔ OEKO-TEX Standard: Ensures our fabrics are free from harmful substances

✔ GRS Certification: Global Recycled Standard for sustainable materials

✔ ISO Standards: International quality management compliance

Our Values

Comfort Without Compromise: Wireless designs that provide support and confidence

Inclusive Beauty: Celebrating all body types through comprehensive sizing

Sustainable Luxury: Premium quality with environmental responsibility

Egyptian Heritage: Honoring our 85+ year textile expertise legacy

Innovation: Breathable technology and modern comfort solutions

Quality Craftsmanship

Every Seline product is meticulously crafted in our Egyptian facilities, where skilled artisans combine traditional techniques with modern technology. Our attention to detail ensures that each piece meets the highest standards of quality, comfort, and durability.

Our Commitment to You

We understand that intimate apparel is personal. That's why we're committed to providing not just exceptional products, but also outstanding customer service, comprehensive fit guidance, and a shopping experience that makes you feel valued and supported.